Agentic Competitive Intelligence Tool
An AI-powered research system that autonomously gathers, analyzes, and synthesizes competitive intelligence. Multi-agent orchestration handles parallel research tasks while maintaining context across sources.
Abrar Ali
MarTech Leader & AI Builder
10+ years turning enterprise data into personalized customer experiences — and building intelligent systems on the side.
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About Me
I lead marketing technology teams at one of Canada's largest banks, where I architect Salesforce Data Cloud and Marketing Cloud solutions that power personalization at scale. My work sits at the intersection of data engineering, customer experience, and compliant enterprise delivery — translating business growth goals into systems that actually ship.
Before banking, I spent years in consulting helping enterprises migrate, integrate, and optimize their martech stacks. I've been hands-on with AMPscript, SSJS, SQL, and APIs since before it was fashionable, and I still believe the best leaders stay close to the code.
Outside the day job, I build things. AI agents that research competitors. Trading bots that execute on real markets. Routing algorithms for logistics. Conversational interfaces on WhatsApp. I'm drawn to problems where machine learning meets practical utility — and I ship them to production, not just notebooks.
Projects
SFMC Data Extension Toolkit
Enterprise-grade automation for Salesforce Marketing Cloud data extension management. Features dry-run modes, schema backups, dependency checking, and typed confirmations for safe bulk operations.
High-Frequency Crypto Trading Bot
Algorithmic trading system using LSTM neural networks for short-horizon signal generation. Integrates with Crypto.com API for live market execution with risk management controls.
RouteSage
Machine learning-powered route optimization for small fleet logistics. Combines demand forecasting with real-time traffic data to minimize delivery times and fuel costs.
Conversational AI WhatsApp Bots
Production WhatsApp bots with natural conversation flow, media handling, and persistent memory. Built for real business use cases requiring reliable message delivery and context retention.
Skills & Technologies
Platforms & CRM
Languages & Development
AI & Machine Learning
Cloud & Infrastructure
Data & Databases
Delivery & Process
Experience
Manager, Marketing Technology
BMO Financial Group
Jun 2021 – Present
- Lead Salesforce Data Cloud & Marketing Cloud delivery for enterprise marketing programs
- Architect real-time segmentation pipelines and cross-channel activation (web, IVR, ATM)
- Manage pods of developers/BSAs/QA through Agile ceremonies with clear delivery KPIs
Senior Manager, Technology
Couch & Associates
Nov 2017 – Jun 2021
- Owned end-to-end platform implementations and migrations for enterprise clients
- Hands-on leadership for complex SFMC workflows and API integrations
- Built enablement playbooks that shortened time-to-market for digital programs
Lead Developer
Couch & Associates
Sep 2014 – Nov 2017
- Implemented multi-environment deployment workflows improving release reliability
- Managed AWS infrastructure for performance optimization and cost efficiency
Web Developer
Couch & Associates
Jan 2014 – Sep 2014
- Shipped performant web applications (.NET, Rails, Angular)
- Extended Eloqua & Salesforce via REST/SOAP APIs
Education
BSc, Computer Science
University of Windsor
2011 – 2013
BSc, Economics & Finance
Lahore School of Economics
2006 – 2010
Let's Connect
Whether it's about martech strategy, AI projects, or collaboration opportunities — I'd love to hear from you.